How Pr wires can revolutionize your business
Once you have your home-based business marketing machine up and running, there is still another piece of the promotion puzzle that you will need to tend to. Driving traffic! And Pr wires is one of the best ways to help make that happen.Of course, the "Holy Grail" of online traffic is a top ranking on Google or some other reputable search engine.
However, the challenge with high search engine rankings is that it is a VERY competitive field and it takes lots of knowledge, time, and a little look to fare well in that arena.
You still should have SOME search engine strategy, however, no matter what because search engine traffic is free once you've got it.Yet and still, you don't want to wait until you have reached big success with that---which could take months or years---to be making money in your home-based business via your online marketing efforts.A press release is a handy-dandy middle-of-the road marketing tool that can help you get some quick exposure without spending a fortune or hours and hours of work getting it out there.Its basically a news story that is distributed through a media network both off and online in an attempt to reach the eyeballs of readers who are a part of your target market.The price range of a press release can lowest range with better work from other services firm. Of course, the more you are willing to spend, the better your distribution package will be and the more end readers your message is likely to reach.Here are a few tips that can help you get started with using this wonderful tool to generate traffic to your squeeze pages, blogs, and other sales mediums for your home-based business.
1. Try several different press release services
You may find that one service does a better job of distributing our particular releases. You may also prefer the price structure of one service over another.
They all do the same basic thing, but you will find nuances between them that might shift your preference one way or another.
Here are the services that I recommend you take a look at.
2. Paid press releases
Some home-based business people have gotten absolutely no results with the free press release services (I am one of these people). Others have gotten great results.
I suggest that you test out the free and cheap options first and see what comes of it. Then from there, upgrade up to whatever level proves necessary for you to get what you want.
3. Create compelling headlines and sub-headlines
Your headline is what will have editors and content-seekers to look at your press release or not, so they need to be good.
At the same time if they are too sales-like they will be completely ignored, which brings us to the next tip:
4. Avoid ad copy or sales language
Get to the point and state the facts. Don't try to use your copywriting skills too much here. Doing so will have your release be ignored when the content may have actually had others wanting to use it without the sales spin.
Within the press release, you will get the opportunity to provide a contact link for yourself. Let that link be to a page where the page itself does the selling for you. Selling within a press release to increase your business sales is like shooting your own brains out to make you smarter.
5. Be newsworthy
It helps to be able to lace your press release with items that would make it newsworthy. Examples of this would be 1-line testimonials from product users or business builders. These are pretty easy to gather.
Another example would be to tie in a current event or a celebrity endorsement that relates to what you are promoting.
It should be truthful, because editors will often research the background of your story for authenticity. At the same time, look for ways to add these golden nuggets into your release, even if they are only marginally related.
As long as its truthful and makes sense, it should work.
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I really enjoyed reading your blog. It was very well written and easy to understand. Unlike other blogs that I have read which are actually not very good. Thank you so much!
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