A 5-Step local small business directory Guide
Introduction
There are several online business directory website, available, including Google My Business and Bing Places for Business. Online listings are free, but each one requires a separate registration process. If you want to claim all of them, you'll have to go through the tedious process of registering with each of these directories separately. However, there's another way: You can take advantage of free local business directory services offered by some search engines that do not require any separate signup or registration—to claim them all in just one step!
Although I've never seen anyone use this approach myself—it gives me pause as a writer who loves researching new topics for blog posts—it does seem like it could be worth considering for small businesses that have only one or two locations and aren't yet ready to deal with the hassle of setting up multiple accounts at different sites. If nothing else, it would make things easier if you're trying to keep track of your locational statistics across different sources (e.g., Bing Places vs Google My Business.)
Step 1: Collect your information
Now that you've got your ducks in a row, it's time to collect all of the information about yourself and your business listing websites that will help potential customers find you. Below are some questions to ask yourself:
What is my name? (and do I have several?)
Where do people usually find me? Facebook, Instagram, and Twitter accounts or website URLs (if applicable)
What are my hours of operation today/weekend/monthly (if applicable)?; Do they change often? If so, when/why did they change; For example: Did someone leave town unexpectedly or did something happen at work that impacted availability.
Step 2: Research the different types of local business directories available
Now that you've got a business idea, it's time to research the different types of local business directories available.
You can start by searching for "business directory website" or something similar on Google (or Bing). You'll see many different options: Google My Business is the most important to claim and complete because it allows consumers to find your company through organic searches, while other directories are designed exclusively for companies who have paid advertising dollars or rankings. For example, Bing Places for Business offers free listings based on location and keyword searches; if you pay an annual fee, this service will add more power to your listing in addition to providing additional benefits such as social media exposure and analytics reporting.
Step 3: Create business profiles on the relevant business listing sites
When you're creating a profile on a business listing site, it's important to include the following information:
Your company name and contact info (email address)
A short description of your services or products
Links that direct people to more detailed information about what you do
You should also include the following links in order:
Homepage - http://www.mybusinessprofile.com/aboutus/homepage * Blog - http://www.mybusinessprofile.com/blog/posts?category=blog&author=me * Facebook Page - https://www.facebook.com/pages/My-Business-Profile/.
Step 4: Create a list to keep track of your listings and monitor your results
Now that you've created a directory, it's time to start monitoring your results. This is where a spreadsheet comes in handy. You can use the same spreadsheet for each listing or create separate ones for each of your listings. I recommend creating one overall spreadsheet and then adding columns for each listing at a later date (or as necessary). Make sure this is done before moving on to step 5!
Step 4: Create a list to keep track of your listings and monitor your results
When monitoring the conversion rate on any given campaign, consistency plays an important role in determining how much money will be made from those conversions. If you're going through 100 different campaigns and only 25% of them convert into sales, then there's no reason why that other 75 % should have lower conversion rates because they weren't as well-targeted as others who had less competition in their area or no competition at all (if only because there weren't any other local small business directory selling similar products). By keeping track of this data across multiple campaigns throughout various stages of growth—like when starting out on social media marketing or when generating new leads via PPC ads—you'll gain valuable insight into what works best within your niche market compared to competitors' products/services which can help guide future decisions about where best place focus efforts next time around."
Step 5: Check for accuracy and consistency across all listings
When you're checking for accuracy and consistency across all listings, use a spreadsheet to track your results.
The first thing that should be on your list is whether or not the business actually exists. If it's not there, then there's no point in checking anything else—it doesn't exist!
If the business does exist, then you can check to see if the information is accurate. For example: Is their address correct? Do they have an operating website or Facebook page? Are their hours open on Sunday? Are they located in an appropriate neighborhood (if applicable)?
It's worth the effort to claim and complete as many local directories as possible (for free), especially Google My Business, Bing Places for Business, Facebook, Yelp, and Angie's List.
It's worth the effort to claim and complete as many local directories as possible (for free), especially Google My Business, Bing Places for Business, Facebook, and Angie's List.
Claiming your business listing sites listings is simple: just go to each site and enter your information in the appropriate fields. If you're not sure how to do that on a particular site, don't worry—it'll be explained to you when it's time for you to claim or update your listing!
To check for accuracy and consistency across all listings:
Conclusion
So what’s the takeaway? Claiming as many local directories as possible is a good idea. For free.
In addition, it's important to maintain consistency in your listings across all of these sites by creating business profiles on each one and adding your most important contact information there. If you follow these five steps, you'll have more opportunities for success in 2018!
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